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The investment to join BNI is very small when
compared to other forms of advertising and marketing.
HOW MANY PEOPLE CAN YOU INFLUENCE WITH ONE
NEWSPAPER AD?
(average cost nationwide:$1,568.00*)
Most business
people advertise. We would never suggest that you stop advertising.
What we ask is that you Compare the Value. A 4" X 4" one
time Display Ad averages $1,568.00. Annual membership in BNI
is approximately $500.00. In addition, a qualified referral is
the easiest business to close! You Compare the Value.
| City |
Cost for a 4" X 4" ad for
1 day |
Number of years membership you can get in BNI
for the same price |
| Chicago |
$ 1,708.00 |
8.8 years |
Dallas
|
$ 1,153.00 |
5.9 years |
| Detroit |
$ 1,872.00 |
9.6 years |
| Denver |
$ 697.20 |
3.6 years |
| Hartford |
$ 1,053.36 |
5.4 years |
| Honolulu |
$ 877.19 |
4.5 years |
| Las Vegas |
$ 500.64 |
2.6 years |
| Los Angeles |
$ 4,018.00 |
20.6 years |
| Miami |
$ 1,076.00 |
5.5 years |
| New York |
$ 3,856.00
|
19.8 years |
| Phoenix |
$ 1,233.00 |
6.3 years |
| San Diego |
$ 800.00 |
4.1 years |
| St. Louis |
$1,510.00 |
7.19 years |
| Wall St. Journal |
$ 1,024.80 |
5.3 years |
| Wash. D.C. |
$ 2,092.00 |
10.7 years |
* Average cost = $ 1,568.00 - - - Average Value
= 8 years Based on a survey published in The World's Best Known
Marketing Secret.
Over THREE BILLION in business was produced through 5,500,000
referrals in 2007.
- The average value of a referral is $550.00**
- The
average member gives 50 referrals per year.
** Statistics were gathered from a survey done in the BNI Delaware
region. The numbers represent an average value of a referral
for 1994.
The investment to join BNI is the most cost effective
strategy to market your business. There is a registration and
application fee of $100. Fees are paid $330 annually or $510
bi-annually, for an initial investment of $430, or $610 respectively.
An average
member generates approximately $27,500 per year in revenue.
If you apply to participate in BNI, your application will be
reviewed
by the chapter's membership committee, and you will be notified
of the status before the next meeting. All chapters have a
weekly meeting fee that normally includes food, facility and
other miscellaneous
chapter expenses. Specific chapter meeting fees may be found
on the individual chapter web page. We recommend that you build
into your marketing plan the BNI referral-based sales system – so
don’t delay apply to a chapter that still has your professional
classification open today.
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