BNI in the News
"Networking with other business people is one of the simplest, least costly ways to put your career on the fast track and increase business for your company, says Dr. Ivan Misner, the author of several books on networking. ... BNI's 18,000 members meet weekly in cities throughout the country to network and exchange business referrals with one another. To date, the group has passed 3 million referrals to one another, resulting in more than $1 billion worth of business for its members."
"BNI has taken an age-old concept -- word-of-mouth networking -- and formalized it.”Often people say to me 'This isn't new' and they are right,' said Mike Smith, one of two executive directors for the St. Louis BNI. "What we have done is take an age-old idea and put into a systematic form that people can follow on a regular basis."
"We've had some tremendous stories. There is a printer in our group who met a real estate agent...That agency wanted to switch its printing and they gave him this job...It was more than a $100,000 job - and it happened because of a $200 investment."
"A structured Word-of-Mouth marketing program that turns people into sales representatives for your company."
"In 1994, based on more then 300,000 referrals, BNI accounted for $105 million worth of new business [for its members]."
"Members of Indianapolis-area networking [group] agree...It has been very good...members generated more than 304,000 referrals for each other. Those produced a little more than $106 million [for members], Misner said."
"A strong-contact network-Misner has designed his own networking organization, Business Network Int'l, as an ideal example - gives business people a way to make and receive referrals in a structured, professional environment."
"With many small businesses scrambling to weather the recession, the networking business is thriving... Business people realize that in this tough economy they've got to do some extra things."
"The members have worked like my own sales force to get business for me. Sheila Gardner...Members at BNI know they are there to work for one another and this commitment alone encourages referrals, added Susan Butler."
"Word-of-Mouth is an impressive form of advertising because it suggests that recommendations come from people who are trusted and whose opinions are respected... Author Ivan Misner says, Word-of-Mouth marketing is a lot like farming, it's based on slow, nurturing care."
"Networking is far from peaking... [People] need to network to get business."
"Business Network Int'l...an organization that offers highly motivated business people a weekly no-nonsense breakfast meeting that virtually guarantees them customer leads."
"Word-of-Mouth, the traditional way of spreading information, has become a popular marketing strategy among businesses... Business Network Int'l uses a system of referrals to help increase sales for businesses."