Best Selling Books by Dr. Ivan Misner
MASTERS OF SUCCESS
By Ivan R. Misner, PhD and Don Morgan
This is the second in a series of Masters books.
If you seek inspiration and ideas, Masters of Success has stories of daunting hardship overcome, lessons learned and unexpected success in abundance. You will eagerly page from one story to the next finding both motivation and encouragement...
MASTERS OF NETWORKING
Building Relationships For Your Pocketbookand Soul
By Ivan R. Misner, Ph.D.
MASTERS OF NETWORKING is packed with valuable insights and personal examples from almost 90 of today's top experts.
- Why networking is the most effective marketing tool today
- The characteristics of the most successful networkers
- How the best networkers leverage and maintain their networks
- How you can build a successful lifestyle through networking
THE WORLD'S BEST KNOWN MARKETING SECRET
Building Your Business With Word-Of-Mouth Marketing
By Ivan R. Misner, Ph.D.
Hands down. No contest. We all know that word of mouth can turn a company, product, or service into a roaring success or a crashing failure. Now this long-needed book shows you how to grow your business in the toughest of times with the oldest, best, and most cost-effective marketing method in the world. It gives you
- A proven model for developing your own word-of-mouth program
- Tested tools and techniques to turn word-of-mouth into hot leads and sales
- The winning formula to create a prosperous word-of-mouth business
- Keys to networking success -- skills to deliver your message and get tons of referrals
- A comprehensive resource list of networking groups
- A special section of step-by-step worksheets for creating your own marketing plan
This valuable book draws from Dr. Misner's years of experience in establishing and growing his company, Business Network, Int'l., to more than 450 thriving chapters and from his doctoral research at the University of Southern California on business networks.
SEVEN SECOND MARKETING
How to Use Memory Hooks to Make You Instantly
Stand Out in a Crowd
By Ivan R. Misner, Ph.D.
Business introductions that make a memorable impression -- that's what Seven Second Marketing is all about. For business people and professionals, Seven Second Marketing shows you how to
- Take that important first step to success by making a strong, lasting impression
- Use expertise, imagination, and humor to highlight your business
- Draw from more than 225 proven memory hooks from business people and professionals around the country to create your own memory hook
- Use your memory hook on letterhead, business cards, yellow pages, brochures, advertisements, and the Internet
As Dr. Misner showed in his last previous bestseller, The Worlds Best Known Marketing Secret, the most effective way to market your service or product is by word-of-mouth. The key to great word-of-mouth marketing is to be remembered.
BUSINESS by REFERRALA
Sure-Fire Way to Generate
New Business
By Ivan R. Misner, Ph.D.
Tired of frustrating cold calls? Looking for new ways to build your business?
- Turn you business into a referral magnet.
- Create a powerful network of business relationships that work for you.
- Take advantage of 15 things others can do to boost your business to the next level.
- Motivate friends, associates, and colleagues to send you referrals.
- Use 18 tactics that will increase your visibility, credibility, and profitability.
- Create your own 5-step program for turning referrals into customers, clients or patients.
- Reward business associates who send you referrals.
- Write a comprehensive business plan for your referral marketing program.
Based on the natural, "old fashioned" way of doing business - getting people to recommend your services or products to others - this powerful book will help you create an abundance of referrals...
Will this book help you attract more referrals? It will, if you are an accountant, consultant, contractor, caterer, chiropractor, dentist, financial planner, florist, photographer, printer, real estate agent, salesperson, travel agent, - or one of thousands of other services providers who want to attract more referrals. And it will make cold calling a bad dream from the past.