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 MASTERS OF SUCCESS
By Ivan R. Misner, PhD and Don Morgan
This is the second in a series of Masters books.
If you
seek inspiration and ideas, Masters of Success has stories
of daunting hardship overcome, lessons learned and unexpected
success
in abundance. You will eagerly page from one story to the
next finding both motivation and encouragement...
 MASTERS OF NETWORKING
Building Relationships For Your Pocketbookand Soul
By Ivan R. Misner, Ph.D.
MASTERS
OF NETWORKING is packed with valuable insights and personal
examples from almost 90 of today's top experts.
- Why networking
is the most effective marketing tool today
- The characteristics
of the most successful networkers
- How the best networkers
leverage and maintain their networks
- How you can
build a successful lifestyle through networking
 THE WORLD'S BEST KNOWN MARKETING SECRET
Building Your Business With Word-Of-Mouth Marketing
By Ivan R. Misner, Ph.D.
Hands down. No contest. We all know that word of mouth can turn
a company, product, or service into a roaring success or a crashing
failure. Now this long-needed book shows you how to grow your
business in the toughest of times with the oldest, best, and
most cost-effective marketing method in the world. It gives you
- A
proven model for developing your own word-of-mouth program
- Tested
tools and techniques to turn word-of-mouth into hot leads and
sales
- The winning formula to create a prosperous word-of-mouth
business
- Keys to networking success -- skills to deliver
your message and get tons of referrals
- A comprehensive
resource list of networking groups
- A special section
of step-by-step worksheets for creating your own marketing
plan
This
valuable book draws from Dr. Misner's years of experience in
establishing and growing his company, Business Network,
Int'l.,
to more than 450 thriving chapters and from his doctoral research
at the University of Southern California on business networks.
 SEVEN SECOND MARKETING
How to Use Memory Hooks to Make You Instantly
Stand Out in a Crowd
By Ivan R. Misner, Ph.D.
Business introductions that make a memorable impression -- that's
what Seven Second Marketing is all about. For business people
and professionals, Seven Second Marketing shows you how to
- Take
that important first step to success by making a strong, lasting
impression
- Use expertise, imagination, and humor to highlight
your business
- Draw from more than 225 proven memory hooks
from business people and professionals around the country to
create your own memory hook
- Use your memory hook
on letterhead, business cards, yellow pages, brochures,
advertisements, and
the Internet
As Dr. Misner showed in his last previous bestseller,
The Worlds Best Known Marketing Secret, the most effective
way to market your service or product is by word-of-mouth. The
key
to great word-of-mouth marketing is to be remembered.
 BUSINESS by REFERRALA
Sure-Fire Way to Generate
New Business
By Ivan R. Misner, Ph.D.
Tired of frustrating cold calls? Looking for new
ways to build your business?
- Turn you business into a
referral magnet.
- Create a powerful network of business
relationships that work for you.
- Take advantage of 15
things others can do to boost your business to the next level.
- Motivate
friends, associates, and colleagues to send you referrals.
- Use
18 tactics that will increase your visibility, credibility, and
profitability.
- Create your own 5-step program for turning
referrals into customers, clients or patients.
- Reward
business associates who send you referrals.
- Write
a comprehensive business plan for your referral marketing
program.
Based on the
natural, "old fashioned" way of doing business - getting
people to recommend your services or products to others - this
powerful book will help you create an abundance of referrals...
Will
this book help you attract more referrals? It will, if
you are an accountant, consultant, contractor, caterer, chiropractor,
dentist, financial planner, florist, photographer, printer,
real
estate agent, salesperson, travel agent, - or one of thousands
of other services providers who want to attract more referrals.
And it will make cold calling a bad dream from the past.
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